Privacy Notice
Draft for review. This page explains how Dog and Bone handles customer, caller, lead, call, setup, demo, and payment data.
Who we are
Dog and Bone is an AI receptionist product operated by Tustra Limited, trading as Tustra. Registered office: 124-128 City Road, London, England, EC1V 2NX. Before launch, add the company number and VAT number if applicable.
Contact: contact@dogandboneai.co.uk. Support: Support@dogandboneai.co.uk. Privacy contact: privacy@dogandboneai.co.uk.
Information we collect
- Business setup details, including business name, trade, working hours, services, prices, service area, notification preferences, FAQs, and call handling instructions.
- Account contact details, including names, email addresses, phone numbers, plan choice, support messages, and billing status.
- Demo call details from the website, including your name, business, trade, contact details, call audio, transcript, summary, booking request, and anything you choose to tell Barry during the demo.
- Caller and lead details, including caller name, phone number, address, postcode, job type, urgency, appointment details, call summaries, transcripts, recordings, and cancellation or complaint notes.
- Technical data, including device/browser details, local storage choices, demo-call limit history, app usage, logs, and integration events.
- Payment data processed through Stripe. We should not store full card details in Dog and Bone AI.
How we use information
- To create and run the AI receptionist.
- To run website demo calls, respond to enquiries, book demos, and follow up with people who ask to speak to Barry.
- To answer calls, qualify leads, check service areas, arrange bookings, handle rescheduling or cancellations, and send summaries to the business.
- To provide the customer app, setup wizard, support, billing, service updates, and security monitoring.
- To improve prompts, workflows, call quality, and product reliability.
- To train, test, and improve the website demo and Dog and Bone service where we have a lawful basis to do so.
- To prevent misuse of the voice demo, including rate limiting repeated demo calls.
- To comply with legal, tax, accounting, fraud prevention, and dispute obligations.
Demo calls, recording, and AI processing
When you click Speak to Barry or start a website voice demo, the call may be recorded and transcribed. The demo agent may ask about your name, business, trade, contact details, pain points, and preferred time for a demo. We use this to run the demo, qualify the enquiry, book or follow up on a demo, improve and train the product, and prevent misuse.
Dog and Bone may also process customer call audio, call recordings, transcripts, summaries, caller details, and booking information when the service is live. Customers using the product are responsible for making sure callers receive legally required notices about AI call handling, call recording, and data use. Customers can choose whether their own production calls are used for training and improvement where that option is available.
Lawful basis
Before launch, confirm the final lawful bases with a qualified adviser. Likely bases include contract for providing the service, legitimate interests for improving and securing the product, consent or another suitable basis where required for call recording and marketing, and legal obligation for accounting or compliance records.
This is a business-to-business service. Production calls may include personal data from callers contacting a customer business. In that situation, the customer business will usually decide what caller data is collected and why, while Dog and Bone acts as a service provider/processor for the customer.
Suppliers and integrations
The production product is expected to use service providers such as Supabase, Stripe, Twilio, Vapi or Retell, ElevenLabs, Resend, Google Calendar, n8n, Vercel, and analytics or monitoring tools. The final launch notice should name active processors and link to their relevant terms where appropriate.
How long we keep information
Retention depends on the package, legal requirements, and operational needs. Draft defaults: setup/account records while the account is active, billing records for accounting purposes, support records for service history, demo-call recordings/transcripts only as long as needed for enquiry follow-up, training/improvement, and product review, and customer call recordings/transcripts according to the selected package retention period unless a longer period is required for disputes or legal obligations.
Package retention settings should be kept no longer than necessary for the purpose. Customers should choose a retention period that fits their own legal and operational needs.
Your rights
Depending on your location and role, you may have rights to access, correct, delete, restrict, object to, or port personal data. You may also have the right to complain to a data protection authority. UK users can contact the ICO.
Contact
For privacy requests, contact privacy@dogandboneai.co.uk or write to Tustra Limited, 124-128 City Road, London, England, EC1V 2NX.